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A/B Testing for the Rest of Us
Testing is one of the great strengths of email marketing. Almost everything is measurable, making it easy to compare multiple approaches and quickly figure out what works best for your subscribers. It's a guesswork killer.
In reality, most of the A/B testing systems we've seen are bloated and hard to use beasts that require a manual just to get started. That never sat well with us, so we went back to the drawing board. We knew that if running an A/B test wasn't as quick and easy as sending a regular campaign, it was never going to get used.
Choose the test, we'll do the rest
Instead of forcing you to create segments of lists, send multiple campaigns and scour over pages of statistics, our testing tool does all the heavy lifting for you.
All you need to do is choose what to test (subject line, from name or different email content) and how to decide the winner (open rate, link clicks, etc) and we'll take it from there.
Email Campaign Tracker will then send both versions to a small subset of your recipients, see which version wins and automatically send that winning version to the remainder of your recipients. In a couple of clicks you've guaranteed that the best version of your email is being sent to your subscribers, and you've learned something doing it.
A new type of campaign to send
When you create a new campaign, you'll notice a tab for running an A/B split campaign. Clicking that will let you choose what test you want to run and get started.
Setting the test parameters
A simple slider makes it easy to choose the size of your list you'd like to test on. Next choose how to pick the winner and how long the test should run for.
Watching a test in progress
For all you stats junkies out there, this sweet report gives you a bird's eye view of a test as it's running. When the winner is decided, we'll send it to the rest of your list automatically. If you like, you can pre-empt this and send any time during the test.
Post-test report with benefit estimates
After the test is run and the winning version sent to the remainder of your recipients, you can access the full results of the test. We'll also extrapolate the performance improvement of the winning version to give you an idea of the total benefit of sending that version to the remainder of your list. It's a great way to justify testing to your boss.
